Created significant impact throughout the organization.  Served as SME for Insurance vertical.  Created PRDs and research studies to launch new products.  Led the development of our core enterprise application, from ideation, wireframing, UI/UX design, Prototyping, leading stand-ups with off-shore dev team, managing multiple sets of stakeholders expectations and trade-offs, grooming product backlog, writing user stores, conducting field research and calculating efficiency metrics, end user training and feedback.  This company gave me the freedom to practice all areas of Product Discipline - Design - Engineering - Business Planning - Sales - Marketing - Leadership - Research - Product Demos and pitches - Roadmap creation and Product Vision refinement.

Created significant impact throughout the organization.  Served as SME for Insurance vertical.  Created PRDs and research studies to launch new products.  Led the development of our core enterprise application, from ideation, wireframing, UI/UX design, Prototyping, leading stand-ups with off-shore dev team, managing multiple sets of stakeholders expectations and trade-offs, grooming product backlog, writing user stores, conducting field research and calculating efficiency metrics, end user training and feedback.  This company gave me the freedom to practice all areas of Product Discipline - Design - Engineering - Business Planning - Sales - Marketing - Leadership - Research - Product Demos and pitches - Roadmap creation and Product Vision refinement.

This is my favorite project, a comparative rate for workers compensation insurance.  We really need this.  Insurance brokers need tools to dramatically increase efficiency if we are to stay a relevant part of the distribution chain.  Things like Ninja Rater are crucial to our survival in my humble opinion.  You can see it here www.ninjarater.com

A local contract furniture distributor worked with a branding firm to completely overhaul the company's profile.  The work they produced was exceptional.  The problem remained however that after they finished, there was nobody at the company who could execute all of the high-level strategy.

I stepped in as interim director of marketing and sales to establish and train sales staff, cross-train existing service staff, and grow the company.  I started literally on day one creating sales disciplines and marketing materials for the sales force.  I had to create segmented messaging and collateral for the 4 most profitable verticals and identified all the top prospects within a 25 mile radius.  

Within 2 months, we built a $350k pipeline and increased the top of the funnel from less than 500 to 6600 prospects.  I also Introduced an efficient CRM solution that allowed all users to track progress in real-time and speed up the communication between staff, sales, and management.

I started my career at Liberty Mutual working through several promotions ultimately ending as a business analyst supporting the 8 western states.  Our division included approximately 240 service, 120 sales, and 25 managers.  My job was to document business requirements during what was then a waterfall development life-cycle for several core systems upgrades.  In addition to my assigned duties, I created my own applications in VBA for Excel, Access, and Hyperion to track and report KPIs to 4 different departments.  Many of the data silos required custom SQL scripts to conglomerate the information necessary to perform even simple projects.  I was also directly responsible for pitching investment projects to senior management for our department.